Lugano Diamonds Named the Official Diamond of 2015 HITS Desert Circuit and HITS Ocala Winter Circuit

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Saugerties, New York (December 29, 2014): HITS, Inc. is pleased to announce that luxury lifestyle brand Lugano Diamonds has been named the Official Diamond of the 2015 HITS Desert Circuit in Thermal, California and HITS Ocala Winter Circuit in Ocala, Florida. The privately-owned, international firm is dedicated to providing the very finest quality jewelry and services to its clients.

Lugano Diamonds maintains a global perspective of the industry in addition to a worldwide reputation as a leading diamond manufacturer. Leveraging intercontinental connections, Lugano’s extensive collection of precious and semi-precious gemstones include highly coveted jewels from now-extinct mines. The company’s unparalleled collection of rings, bracelets, necklaces, brooches, earrings and cufflinks contains timeless, one-of-a-kind designs.

The company’s president and design director, Moti Ferder, is passionate about horses, having grown up around them. This, among other reasons, drives Lugano’s support of many equestrian events throughout the country. Additionally, Ferder has created many pieces of equine-themed jewelry.

“It is our pleasure to expand our support and sponsorship of the equestrian community to include HITS Horse Shows,” said Ferder. “We are honored to be the Official Diamond of the HITS Desert Circuit and the HITS Ocala Winter Circuit. Lugano Diamonds is deeply passionate about all things equestrian, as is evident in our many remarkable horse-themed jewelry pieces.”

From record-breaking numbers to celebrated grounds improvements in 2014, HITS Thermal enjoyed a wildly successful winter. As a result, the winter destination circuit expanded to include eight weeks of show jumping, starting January 13, 2015. The expanded show schedule includes 18 Grand Prix under the stadium lights, including two FEI World Cup qualifiers during DC IV and DC V.

On the East Coast, HITS Ocala Winter Circuit competition heats up for 10 weeks at HITS Post Time Farm, beginning January 13, 2015. In addition to weekly Grand Prix and the return of the $50,000 East Meets West Hunter Challenge, season highlights include the Furusiyya FEI Nations Cup February 13 and the Great American $1 Million Grand Prix March 23.

About Lugano Diamonds

Lugano Diamonds, established in Israel as diamond cutters, opened its first retail location in Newport Beach, California in 2005. Moti Ferder, president and design director, incorporated his vast knowledge of the diamond industry and transformed Lugano into an international jewelry brand with creative, wearable works of art. The Lugano Salons are a testament to the very core of the Lugano experience: exceptional, warm, inviting, yet still modern; the atmosphere makes one’s visit memorable. The company controls all facets of jewelry production from stone origin to design and sales which allows Lugano Diamonds to provide the very best quality at a tremendous value. Their unique designs can be found only at Lugano’s salons, or by appointment at your home, office or hotel suite. For more information please visit


Lugano Diamonds

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Lugano Diamonds’ president and design director, Moti Ferder, has been immersed in the diamond industry from a very young age and has developed his skills to become a highly specialized diamond cutter and jewelry designer. Ferder opened Lugano Diamonds’ grand salon and headquarters in Newport Beach, California, in 2005, and still serves as the creative force behind Lugano’s spectacular, one-of-a-kind pieces. His creative jewelry designs have earned him recognition from luxury publications world-wide. Due to Ferder’s unparalleled industry knowledge, he has successfully established Lugano Diamonds as one of the finest jewelers in the world.

In 2013, Ferder opened a second Lugano Salon at Montage Laguna Beach. The partnership between Lugano and Montage aims to create personalized, memorable experiences for brides to be, through the “something borrowed” program. Brides who book a wedding at Montage Laguna Beach will have the opportunity to borrow rare and stunning pieces from Lugano’s collection to wear on their special day.

Luxe Tip: The extensive inventory of Lugano Diamonds allow brides and grooms to select a multitude of stone shapes and sizes to marry both style preferences and budgets. They advise couples to keep an “open mind” as Lugano’s collection includes many stunning rings that may fit a bride’s hand perfectly, but that she may not have originally considered. Enjoy the process of this special memory and try on a variety of shapes and styles! Please call the Lugano Diamonds Salon and make a personal appointment and they’ll have chilled champagne ready to toast the first step in your adventure together!

Address: 620 Newport Center Drive, Suite 100, Newport Beach CA 92660

Montage Laguna Address: 30801 S. Coast Highway, Laguna Beach, CA 92651

Phone: (866) 584-2666


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